Data sources we work from
The difference between a mid-range marketing assignment and a strong one is usually the evidence behind it. These are the sources we use, all of them citable and most accessible through a university library.
- Industry reports from Mintel, Statista, Euromonitor and IBISWorld
- Company annual reports, investor presentations and filings
- Published academic research in marketing and consumer psychology
- Platform data from Google, Meta and LinkedIn advertising resources
- Trade press and campaign case study archives
- Government and regulator statistics for market sizing